We Love Music

Circa 1990, Bob Mair saw an opportunity to solve a multifaceted problem—publishers and labels were often disconnected strangers, majors monopolized the market, deals were convoluted, varied, and restrictive, and indie music was underrepresented in most media—what if these things could change? BTM was and remains Mair's answer to that question, founded to make high-quality indie music readily accessible and easy to license for music supervisors, editors, and content creators while giving independent artists and songwriters an equitable platform for representation—where everyone gets the same deal, no one's entire body of work is locked down, and other musical endeavors aren't limited or restricted. A summary of Mair's work as a musician and businessperson shows three defining characteristics of the individual and the business he built—he loves music, he loves to work, and he loves to work with people who love music. These core elements drive and bolster the BTM ethos—the continual and collaborative pursuit of making and sharing music.